URL – what does the abbreviation stand for? For most of us a URL (aka Uniform Resource Locator) is just an address of some file on the Web.
But everyone who has some grasp of SEO knows that creating an SEO-friendly website environment with a properly organized URL structure is crucially important from an SEO perspective.
A rule of thumb states that a keyword-rich domain name, sound information architecture, proper page naming can significantly enhance website rankings progress. While poor organization of a website URL pattern can not only trigger indexation issues, but also be the reason for lost traffic and bad rankings performance.
Below are 5 practical tips that will tell you how to create an SEO-friendly URL structure for a site. Continue reading